There are quite a few members of the "Tequila Snobberati" that insist that each individual tequila that comes out of the exact same NOM are actually the same exact tequila and that only the bottles differ. This is so ridiculously false that it's laughable.  It's more rhetoric attempts at preserving sacred cows. Firstly, what is a NOM.  NOM is an acronym for "Normas Oficial Mexicana".   T... more.

The Essence of Deception.  Are Big Brand Anejo Tequila Makers Lying to Their Clients? Is there artificial flavor and color in some of the world's most renowned anejo tequila?  Sadly, yes! Many reposado and añejo tequilas will have <0.05% of caramel coloring!   This amounts to just one or two drops per 750ml bottle, but never the less it's there to fool the consumer into believing that ... more.

‘Gold’ tequila is a white tequila, often a mixto tequila where by an additive and colorant, in most cases caramel color, has been included. Many American individuals incorrectly think that superior tequila is a top quality product. The addition of caramel color is to mislead the shopper. Gold tequila is unpleasant, and the reason for plenty of nasty hangover reports that unfortunately have swo... more.