Voodoo Tiki Unites Tequila Lovers and Collectors
October, 2006 Palm Beach, Florida - Tequila has found a new ally in the battle for the hearts of American consumers. Collectors are snapping up rare brands and collector edition bottles of the famous elixir faster than a spring breaker can "pop a tequila shooter"
Tequila is already the fast growing segment of the distilled spirits industry, appealing to more 20 to 45 year olds than any other time in history. Premium "Boutique" style tequilas, often produced at significant cost and lower profit margins than the large mass produced "Chain Brands", have become all the rage. In many cases the supply is far outstripped by the demand which has resulted in a Tequila Collectors Market.
"Collecting has become another fun aspect of the overall hobby", said John Taddeo, Voodoo Tiki Tequila collector. "Tequila fans and aficionados have become like the Indiana Jones of distilled spirits often visiting many locations weekly to look for the latest arrivals. New products such as our Voodoo Tiki Tequila have enjoyed brisk sales, often selling out within a few days of arrival. I bet the shops and bars that pay strong attention to new and interesting products are doing very well".
One such location is 67 Liquors in Deerfield Beach Florida. Owner Joe Zemel was one of the first off premise stores to carry the brand in the south Florida area and reports brisk sales.
"Tequila has been red hot at 67 Liquors and we offer a tremendous selection", said Zemel. "Voodoo Tiki is one of our hottest sellers and sales continue to rise. Multiple bottle purchases have become very common leading us to believe a collector market has developed".
Voodoo Tiki Tequila is supplied in colorful, eye-catching bottles which are hand made by Taddeo's long time personal Friend - Glass artist Alehandro Nuramo. Each bottle contains an actual glass Voodoo Tiki and is hand signed and numbered for authenticity. In addition, every bottle is labeled with one of hundreds of possible "Magic Words". Consumers can learn more about voodoo tiki magic words by registering their bottle online at ww.VoodooTiki.com.
However, popular packaging will only take a brand so far. First and foremost the tequila must hold up to consumers well educated and discriminating palates.
"Raw materials and production cost us nearly five times the cost of the well advertised brands. I knew if I was going to give fellow tequila lovers a beautiful package, that the tequila must be ultra-premium and equally as impressive", said Taddeo. "Sell through has been incredible and shops are reporting returning customers, so things are looking very good".
Consumers
can learn more about Voodoo Tiki, as well as get a personalized Tequila
University Diploma at the website at www.VoodooTiki.com.
An animated movie which tells the Legend of the Voodoo Tiki's and a video
of how the bottles are made is also online.
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About Voodoo Tiki
Based in Boca Raton, Florida, Voodoo Tiki offers a full range of high-concept,
high-quality tequila blends each made from 100% Blue Agave plants aged
anywhere from 8-12 years, and bottled in Mexico as set forth by Mexican
Law. The Tequila Factory is located in Anrandas, Mexico, in the state
of Jalisco, Mexico and the Corporate headquarters are in Boca Raton, Florida.
Voodoo Tiki offers tequilas that suit every need and taste, from the occasional
tequila drinker to hard-core traditionalists and connoisseurs. First to
offer ten flavor-infused tequilas including Prickly Pear, Lime and Blue
Kiwi. The company can be reached via toll-free telephone at 1-VoodooTiki
(866-366-8454), via email at VoodooTikiPR@aol.com
or through its Web site at www.voodootiki.com
Contact: Donna Taddeo
Phone: 954-562-7767
E-Mail: VoodooTikiPR@aol.com
The Legend of Voodoo Tiki-Voodoo Tiki Tequila
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